How do you narrow your audience? 5 tips to help you find your tribe.

Hey there, coaches and creators! Let's talk audience. Common wisdom tells us that the greater the pool, the better the opportunity. In our case, it just isn’t true. It’s one of those “less is more” things. The more you try to talk to everyone, the more you connect with no one. So, how do you narrow your audience? How do you find your tribe?

1. Identify Your Niche Focus
   Think about the unique problems you solve. Who benefits most from your skills, knowledge, and passion? Stay-at-home moms, people training for marathons, people with a specific ailment? For example, if you’re a fitness coach, maybe you’re also a single mom with MS. You can speak to that audience with greater conviction and relevance. They’ll see you, identify with you, and connect with you much easier than they would with a twenty-something fitness guru.
2. Define Who You Do and Do Not Want to Work With

Who do you love working with? Seriously, think of that one client or follower that makes your day—the one who gets your jokes, values your work, and genuinely wants to improve. Describe them in as much detail as possible. Age, interests, job, favorite podcasts—you name it. When you define your ideal person, it becomes a lot easier to speak directly to them and make them feel seen.

Equally important, define who you don’t want to work with. The ones that push your buttons and not in a good way. For me, I don’t prefer to work with complainers and excuse makers. It’s as important to think about who you want to attract as who you’d like to repel.

3. Embrace Your Own Quirks
   Narrowing your audience is actually about making space for your unique voice to come through. This is where the fun begins. When you’re writing a blog or doing a video and you’re about to stop yourself—you’re judging or filtering your voice. Decide not to—let that corny joke out or wear the old, battered t-shirt. The more you bring you into the equation, the more you’ll attract people who vibe with your personality.
4. Experiment and Listen
   Audience narrowing is also about experimentation. Test things out—try speaking to a specific group for a while, see what content they engage with most, and then tweak as you go. Narrowing doesn’t have to be forever; it’s about learning who resonates most with your work and doubling down on them. Listen to feedback, pay attention to who’s responding, and be ready to refine your focus.
5. Realize the Power of Saying “No”
   Saying “no” to a broad audience is tough. It feels counterintuitive, like you’re limiting your chances at success. The truth is, you’re narrowing your focus so you can better serve those who are the most likely to become your biggest supporters, clients, or community members.

Narrowing today doesn’t mean you can’t add additional groups as you move forward. As your voice strengthens, you may add groups or sub-groups that overlap or intersect.

Bottom Line: Quality Over Quantity
It’s easy to get caught up in metrics—follower counts, views, likes. But having a smaller, more focused audience that loves what you do is infinitely more valuable than a huge audience that’s just kind of... there. Focus on the people who truly resonate with your message, and watch your impact (and revenue) grow.