Hey there, coaches and creators! Let's talk audience. Common wisdom tells us that the greater the pool, the better the opportunity. In our case, it just isn’t true. It’s one of those “less is more” things. The more you try to talk to everyone, the more you connect with no one. So, how do you narrow your audience? How do you find your tribe?

1. Identify Your Niche Focus
   Think about the unique problems you solve. Who benefits most from your skills, knowledge, and passion? Stay-at-home moms, people training for marathons, people with a specific ailment? For example, if you’re a fitness coach, maybe you’re also a single mom with MS. You can speak to that audience with greater conviction and relevance. They’ll see you, identify with you, and connect with you much easier than they would with a twenty-something fitness guru.
2. Define Who You Do and Do Not Want to Work With

Who do you love working with? Seriously, think of that one client or follower...

Finding Your Perfect Match: How to Identify Your Target Market and Niche

Hello, fabulous entrepreneurs!

Welcome back! Today, we’re diving into the world of target markets and niches. Trust me, it's like finding your business soulmate – thrilling, fulfilling, and absolutely essential. So, grab your favorite beverage, settle in, and let's embark on this fun-filled journey together!

Step 1: Reflect on Your Passions and Strengths

First things first, let’s talk about you. Yes, YOU! What lights up your soul? What are you exceptionally good at? Think of this as a mini self-love session. If you’re passionate about something and have the skills to back it up, you’re already halfway there. Remember, your niche should be something you enjoy because you'll be spending a lot of time in this space. Plus, your enthusiasm will be contagious to your audience!

Get as specific as possible. Health and wellness is a great topic but way to general. Get more granular. ...

Hello and welcome!

Great to see you.  You don't need to leave your email! 

Just watch the video to see if it's right for you. Are you ready to move forward and start monetizing your knowledge?

If so, drop me an email at [email protected] or go ahead and get the course and get started today!

Cheers!

Ro

So you’re thinking about creating an online course or membership – fantastic!  You’ve got what it takes.  You’re a subject matter expert, you have the credentials and the experience.  Heck you  may have even written a book or taught courses. If you could just get an online course put together, it will sell like hotcakes. (Does anyone say that anymore?) 

I’ve been around this block and I have seen a few people have ridiculous success but most crash and burn. Here are my top 3 tips on what you NEED to do to make money with your online course or membership and the 1 thing you DO NOT NEED. 

NEED

1. Define your audience.  

I can not stress this enough. You can’t speak to the entire universe.  Well, you can try but I promise you, no one’s gonna listen. If you are a parenting coach, don’t start out trying to help every parent. Speak to those that want to listen. Maybe you have experience with...

When we are starting out in our business, we tend to want to serve as large of an audience as possible. In many cases, when we try to do this, we end up with a watered down solution that doesn't really help anyone. But, what's the alternative? Do we narrow down our audience and potentially alienate customers (and revenue)? Believe it or not, the less is more adage really does work, especially in the online world.  The more specifically you speak to someone's situation, the more likely they will be to connect with you and ultimately buy from you.  

If you're a chef and you want to appeal to families, perhaps you create a yummy recipe for mac and cheese. Well, unless your Rachel Ray or Rachel Ray recommends you, chances are very few people will see or notice your mac and cheese recipe. But, if your vegan and you are speaking directly to vegan moms with young children and you post your delicious recipe in a forum of other busy, vegan moms of young children, well, now...

Spoiler:  This is brutally honest.

The 3 Top Myths in Online (Course Creation, Coaching, Membership) Business Creation

So you’re thinking about starting an online business - Fantastic!  

Let me guess either:

1. You’re trying to manage tons of social media platforms (Facebook, Instagram, TikTok, Twitter, WhatsApp), an education delivery platform(Kajabi, Kartra, ClickFunnels), plus doing ads, writing emails and creating content. Or, 
2. You’re scared as hell you have to do #1 and as such are completely stuck. 

Everything I originally believed and (many clients that reach out to me) believed about starting their online business was false.  Here are my top 3 myths about starting an online business.

1. You have to have tons of products, contents and offers.
2. It has to be glitzy, pretty, flashy and sassy and PERFECT.
3. Once I have #1 and #2 all set, the cash will start rolling in.

All false.

Let’s take them one at a time.

Tons of products -...