Hey there, coaches and creators! Let's talk audience. Common wisdom tells us that the greater the pool, the better the opportunity. In our case, it just isn’t true. It’s one of those “less is more” things. The more you try to talk to everyone, the more you connect with no one. So, how do you narrow your audience? How do you find your tribe?

1. Identify Your Niche Focus
   Think about the unique problems you solve. Who benefits most from your skills, knowledge, and passion? Stay-at-home moms, people training for marathons, people with a specific ailment? For example, if you’re a fitness coach, maybe you’re also a single mom with MS. You can speak to that audience with greater conviction and relevance. They’ll see you, identify with you, and connect with you much easier than they would with a twenty-something fitness guru.
2. Define Who You Do and Do Not Want to Work With

Who do you love working with? Seriously, think of that one client or follower...

I've recognized a pattern in my business: in the past, when I hit a wall, I let it derail me. I’ve failed enough times to fill an entire journal. Looking back, most of the initiatives I started could have succeeded to some degree if I had just kept going. The problem was, I saw obstacles as stopping points instead of part of the process.

Here’s what I’ve learned: it’s only a failure if you 1. Stop and 2. Define it as a failure.

Let me share a story. When my daughter was a baby, I invented a baby product. I created a prototype, filed a provisional patent, manufactured it overseas, developed branding, packaging, and marketing, connected with mom bloggers, had it safety tested, and even set up at a national trade show in Las Vegas. There, I met Babies R Us executives, and they bought my product for their online store. Huge win, right? Sales were okay—not amazing, but I was selling on BabiesRUs.com!

But then I decided I needed a distributor. Why? I still...

Perfectionism is a sneaky obstacle. It presents itself as a commitment to excellence, but more often than not, it’s a trap that keeps us from actually making progress. It stalls us, holding us back from sharing our work with the world because it’s “not quite ready yet.” And let me tell you—I’ve lived in this world. I own this t-shirt in many colors.

Recently, I revisited Seth Godin’s book The Practice, which talks a lot about the concept of showing up, doing the work, and learning to embrace the journey, imperfections and all. Godin emphasizes that perfection isn’t the goal; progress is. The real work happens when we let ourselves create without the constant pressure to get everything perfect on the first try.

I had to remind myself of this: Perfectionism stalls progress. It’s a form of procrastination that hides behind the guise of high standards. But in reality, it keeps us from putting ourselves out there, from improving, and...

Whenever the idea of an accountability partner came up, I always poo poo’d it. Every book you read recommends it, but for whatever reason, I always felt that wasn't for me. I guess I thought I didn’t need it. I could do it all on my own, right?

But recently, I decided to question my own bullshit. I thought, why not give it a try? Perhaps every book ever written on productivity and goals has a point? So, I reached out, found a partner, and we’ve committed to meeting weekly. Our first meeting was productive—we both gave each other some valuable insight, and it felt like we were really onto something.

Here’s our plan going forward to make sure this partnership is a win for both of us:

1. Setting Clear Goals: We’re not being vague—we’re getting specific about what we want to achieve and why it matters. This helps both of us understand what we’re aiming for and how we can hold each other accountable.
2. Regular Check-ins: We’re...

Hey there, creators and coaches! If you’re in the content creation game, you’ve likely heard about ChatGPT and the impact it can have. ChatGPT can be a serious game-changer for getting ideas flowing, finding the right words, and even cutting down on those time-sucking brainstorming sessions. But like any tool, it’s all about how you use it. Today, I’m sharing some pro tips and practical ways to make ChatGPT work for you.

1. Start with a Clear Prompt – Get Specific!
When you’re using ChatGPT, the more specific you are with your prompts, the better your results will be. If you’re looking for social media post ideas, instead of just typing “give me post ideas,” try: “Give me five engaging social media post ideas for a wellness coach focused on stress management.” The more context and detail you add, the more tailored and useful the output will be. Think of it as guiding a friend – the clearer you are, the...

An Introduction to AI for Coaches and Content Creators: Kickstarting the Way We Generate Ideas

Hey there, coaches, creators, and entrepreneurs!
Let’s be honest – coming up with new content ideas can be exhausting. You’ve probably been there: sitting down to write, only to find your brain as empty as the Sahara. Creating fresh, exciting content is a constant demand, and if you’re running a business, it’s one more thing on an endless to-do list. Wouldn’t it be great to have a sidekick that could take on some of that mental load? Well, say hello to AI.

In today’s post, I’m breaking down how AI is stepping up to help coaches, content creators, and entrepreneurs brainstorm, plan, and actually enjoy creating again.

What’s AI and How Does It Work for Content Creation?
In simple terms, AI (or Artificial Intelligence) is technology designed to make machines think, learn, and problem-solve. In our everyday lives, we already use it without...

Finding Your Perfect Match: How to Identify Your Target Market and Niche

Hello, fabulous entrepreneurs!

Welcome back! Today, we’re diving into the world of target markets and niches. Trust me, it's like finding your business soulmate – thrilling, fulfilling, and absolutely essential. So, grab your favorite beverage, settle in, and let's embark on this fun-filled journey together!

Step 1: Reflect on Your Passions and Strengths

First things first, let’s talk about you. Yes, YOU! What lights up your soul? What are you exceptionally good at? Think of this as a mini self-love session. If you’re passionate about something and have the skills to back it up, you’re already halfway there. Remember, your niche should be something you enjoy because you'll be spending a lot of time in this space. Plus, your enthusiasm will be contagious to your audience!

Get as specific as possible. Health and wellness is a great topic but way to general. Get more granular. ...

Hello and welcome!

Great to see you.  You don't need to leave your email! 

Just watch the video to see if it's right for you. Are you ready to move forward and start monetizing your knowledge?

If so, drop me an email at [email protected] or go ahead and get the course and get started today!

Cheers!

Ro

5 Easy Online Tools to Help You Generate Content Idea

Do you get stuck trying to figure out content ideas? Do you want to continually engage with your audience but when you sit down to do it, your brain is like the Sahara? I’ve put together 5 of my “go to” solutions for writer eh creator block.

#1 – Google – Duh
Yeah, I know but hear me out. Not just google but a specific place on Google. Put your topic in and scroll about 2/3 of the way down the page and you’ll see “People also ask”. That little list is a great place to start. You can take these simple questions and create a blog, a video or a tutorial on your subject.

# 2 – The Kajabi Course Outline Generator
This thing is pretty new, and I found it very impressive. You throw your topic in and wait a minute and POOF, outcomes an entire course outline. Review your newly constructed outline and see if that prompts some ideas.

Update 7/2/24

Kajabi AI Creator Hub - So Kajabi has...

I’ve built my course but sales are lackluster, well actually, abysmal. First, deep breath. It’s ok. This is more common than what others will lead you to believe. Sure, you think everyone’s making $10k, $20k, $50k per month.  I can promise you, they are not. Don’t get me wrong, of course there are success stories and you can be one of them but unless you already have a huge following, you won’t start out with the money rolling in. 

Now that we’ve come to terms with reality, what do we do? Yes, you can work on your sales page, the copy, the SEO, do ads, etc. All of this is important and will come into play in time. But, you know what’s really important?  You! Do people know you? Do they hear your voice? Do they get that you understand their plight? If not, it’s time to let them get to know you. 

Step 1:  Lurk and Listen

Now in order to implement step 1, Lurk and Listen, you’ll need to have previously...